§02 · FRONT 01 Pilot running until end of September 2026 · Portuguese brands on ECI PDP
Front 01 · Pilot KPI Evaluation
A read-out of the KPIs from the PCF pilot ZeroPact is running with ECI until end of September 2026 — measuring how the carbon-footprint data on Portuguese-brand PDPs is influencing shoppers, with a full evaluation exercise to occur by then.
In-shop consumer questionnaire
Did the carbon footprint data influence your purchase decision?
Yes, decisive62%
Yes, partially21%
Neutral11%
No effect6%
Live PDP intercept · ~14k responses / month captured to date
A/B Test Simulator
Cart Additions+14%
0 idx
Brand Trust Score+22%
0 idx
Page Retention+18%
0 idx
Conversion Rate+9%
0 idx