Front 04 · Green Claims Radar
The EU Green Claims Directive becomes mandatory in September 2026 — the clock is ticking. A proposal to give ECI a Verifiable Evidence layer for every green claim before the deadline, shielding the brand from the FTC-style precedents now reaching retailers and their agencies.
Broad Claims
Your clients' and partners' claims are now also your responsibility.
Three traps that turn a retailer's green claim into a regulator's case — and how to fix each one.
Trap — "This shirt is eco-friendly!" · Fix — "This shirt is made of 70% recycled cotton, reducing water usage by 20% vs. standard cotton."
Click a case to view details
Audit-Ready Intelligence.
Every claim review builds reusable intelligence — making each engagement faster and more valuable than the last.
Evidence Packs
Generate auditable evidence to support sustainability claims before campaigns go live.
Claim-Risk Screening
Flag vague or high-risk wording such as 'eco-friendly', 'sustainable', 'green' and 'carbon neutral'.
Audit-Ready Trail
Create a permanent record of the evidence, decisions and approvals behind each claim.
Scan any retailer page for green-claim risk.
Try it with — paste it into the scanner to see how El Corte Inglés Portugal would score live.
From exposed shelves to a verifiable evidence layer across every brand ECI resells.
"El Corte Inglés doesn't just sell sustainable products — it can prove every claim on its shelves."